West Worcestershire MP Harriett Baldwin has confirmed that extra safety measures will be put in place alongside a new 40 miles per hour limit along a stretch of road that has seen a series of serious accidents in the last year.

Harriett has campaigned for the speed limit after meeting with local residents in 2021 to talk about the treacherous junction at the A46 at Hinton Cross.

The MP met with National Highways to press for the speed limit and repeated requests that villagers had asked for a vehicle activated speed sign to encourage drivers to respect the new speed limit.

National Highways has now confirmed that it is developing designs for the use of a warning sign ahead of the Broadway Road junction once the speed limit is put in place.

Harriett said:

“I am pleased to hear confirmation that a speed-activated warning sign will be implemented and I have also written to the Safer Roads Partnership to ask for its plans on enforcement along the new 40 miles an hour stretch of road.

“It’s a dangerous stretch of road at all times of year and I am pleased that National Highways has listened and acted.

“I have also had feedback that there have been detailed investigations into the causes of recent accidents and I hope that National Highways will work with the local parish councils to share that relevant information.

“We all want a safer road and reduced accidents and l am hopeful that these are meaningful measures to make this ambition happen.”