West Worcestershire MP Dame Harriett Baldwin welcomed dozens of budding entrepreneurs to a digital training day in Malvern.

The MP hosted a ‘Digital Garage’ training day led by experts from the tech giant Google and chatted to men and women who are looking to set up or grow their small businesses.

The sessions run at Malvern Hills Science Park included training on using Generative Artificial Intelligence and digital marketing as well as offering one-to-one mentoring sessions.

The Google initiative is part of a nationwide effort to increase people’s digital skills and embrace the opportunities of technology.

Dame Harriett said:

“There’s a lot of talk about how artificial intelligence will change the way we work but talking to people attending the training sessions, there is a real need to get into the facts, not the hype.

“It was great to see so many young, keen entrepreneurs and I was personally delighted that a large majority of the group were women starting their own journeys into business.

“Although it was a Google-led event, the experts were able to help people out to understand how to use all the technology products to grow their businesses.

“Malvern is at the heart of cyber valley, where many generations of tech geniuses have made their home, but it is essential to remember that some need a gentle leg up to get the most from the digital world.

“I’m thankful to Malvern Hills Science Park for hosting this get-together and I am hopeful that it will inspire a cohort of young entrepreneurs to succeed in West Worcestershire.”

Photo: Google’s Rosie Luff, Dame Harriett Baldwin MP with Malvern Hills Science Park’s chief executive Alan White.